The surrounding digital infrastructure is definitely important to make your hardware a complete solution to a problem and create repeatable revenue streams. But that still starts with and hinges on building best-in-class hardware. So how can hardware manufacturers achieve Business Essentials–like capabilities, despite their focus on hardware development?

Subscription-based business models are becoming increasingly popular among hardware and software providers as a way to drive long-term revenue and build lasting customer relationships.But there are a variety of pricing structures available (tiered, feature-based, fixed or flat-rate, and more). So which one is best for your company?

Channel partners play a central role in every B2B supply chain. While hardware and software providers might be the brands we all know, no complex B2B project can be completed without the domain expertise of channel partners offering pre- and post-sales professional services.

The proliferation of the subscription economy, cloud technology, and the Internet of Things over the past decade has led to a significant shift in customer expectations, forcing device manufacturers to rethink the services they provide and transform their go-to-market strategy.

Even though Hardware-as-a-Service encapsulates tremendous opportunities for hardware manufacturers, so far only a handful of companies have successfully introduced new HaaS/HWaaS business models. This is surprising – after all, no one wants to be the Blockbuster of their industry.